The Herts Big Weekend

What is Herts Big Weekend?

The Herts Big Weekend forms part of the national English Tourism Week celebrations and helps to promote Hertfordshire to the wider world through the county's biggest advocates - its residents.

The Herts Big Weekend 2018 took place on 24th and 25th March, offering residents in Hertfordshire the chance to win FREE tickets and days out to attractions across the county.

The 2018 campaign was the 3rd Big Weekend celebration. The event received 33,000 ticket applications for thousands of tickets and experiences donated by nearly 60 tourism businesses. As part of English Tourism Week, the Big Weekend helps to raise the profile of tourism as an important sector in the local economy and gain the support of the local community. 

Last year’s event generated invaluable word of mouth and repeat visits with 98% of Herts Big Weekend survey participants who stated that they would be proud to show their family and friends around Herts and 73% would recommend the attraction to friends and family as a result of the Big Weekend. Businesses also reported an increase in secondary spend. During the campaign, the website received more than 190,000 page views, our tweets reached over 117,000 people and press coverage reached over 205,000 people, providing all participating businesses with fantastic free exposure.

Tourism partners were invited to take part in the 2019 recruitment campaign until the 25th January. Visit Herts provide a toolkit and guidance for businesses participating in the Big Weekend celebrations. Included in this toolkit is a list of key dates, details of how you can check your ticket offer, guidance on how ticket allocation will work, important links, and a guide to how you can promote your attraction and the Herts Big Weekend.

FREQUENTLY ASKED QUESTIONS

MARKETING TOOLKIT

KEY DATES
25th January 2019 - You must ensure all your online listing – including ticket offers, your attraction information and images are up to date by this date
21st February 2019 – Public ballot for tickets opens
18th February - 17th March 2019 - Publicity drive from Visit Herts and participating attractions
17th March 2019 – Public ballot closes
18th March 2019 - Winners are informed
18th March 2019 - Returned tickets are added to the website
24th March 2019 - All returns are finalised
25th March 2019 - Final list of winners are accessible via the CMS
6th and 7th April 2019 - Big Weekend takes place

Big Weekend Logos
Herts Big Weekend 2019 Logo

Herts Big Weekend Banners

1200 x 628

1600 x 830

Key Information
Please help promote the Big Weekend on your website or blog, just include the following information:

Register for tickets at www.hertsbigweekend.co.uk
Two tickets per household will be allocated by ballot to the lucky winners, although some family tickets will be available as well.
The event is organised by Visit Herts
The aim of Big Weekend is to encourage local residents to discover and experience the many wonderful attractions and activities available in their home county – and to spread the word to others.
Big Weekend takes place during national English Tourism Week

If you have any PR queries around Herts Big Weekend, please contact lana.crouch@visitkent.co.uk

TWITTER/FACEBOOK/INSTAGRAM
Include a link to www.hertsbigweekend.co.uk
Tag @VisitHertsUK
Use #HertsBigWeekend
Sample tweets and further information can be found in the Herts Big Weekend Business Toolkit

 

Press Releases & Information

If you have any PR queries around Herts Big Weekend, please contact Lana at Visit Herts on lana.crouch@visitherts.co.uk

Herts Big Weekend 2019

As well as regular press activity, the Herts Big Weekend is also promoted heavily across our social media channels. Follow us on Twitter, Facebook and Instagram to see more.